Sugar free
Project type : Prevention campaign
Techniques: Visual identity, programming, video, illustration
“Sugar Free” is a fictional project addressing the issue of excessive sugar consumption. The goal was to design a website that raised awareness of the risks of sugar in a positive, non-judgmental way. Alongside basic information, the site introduced the “Sugar Free Challenge,” structured into three progressive levels.
To support this, I reimagined traditional food labels, replacing dense, confusing
data with animated pictograms that illustrated the real effects of sugar in a clear and engaging manner.
As an extension of the campaign, we also created a promotional video—independent from the website—that reused the pictogram levels to emphasize how little we truly know about what we consume.
Take on a challenge
Get more energy
Discover what you’re eating
Sugar addiction
Lowered energy
Fragilised health
Spikes and drops in blood sugar
