Stella Mccartney
Project type: Video teaser
Techniques: Video editing, typography
“Stella McCartney: The Vegan Fashion Pioneer” is a fictional project created as a teaser for a hypothetical exhibition at the Mudac museum in Lausanne. Alongside the teaser, we also produced a research dossier that compiled and synthesized our findings about McCartney’s work and influence.
For my approach, I chose to focus on her duality: on one side, a committed environmental activist advocating for sustainable, cruelty-free fashion; on the other, a party girl and rock-and-roll royalty as the daughter of Paul McCartney. This contrast shaped both the tone of my research and the narrative of the teaser.
Rotate and swipe through the magazine
